The Path Towards Disregarding The Ignorance
Popularity and big mentions are great for boosting a company’s morale, especially if it is a start-up.
However, unless you’re a unicorn start-up, i.e., a billion-dollar start-up, the world can start to look unfair even after consecutive successes. Why? As much as big mentions and popularity is appreciated by businesses, without a sizeable valuation to show, nobody will want to showcase or publicly appreciate you or your business. Unfair yes, but it is not uncommon, not even the least bit. In fact, that is the norm.
Why the divide?
People idolize results, not long-term goals. Lack of interest is sited quite often behind canceled investments, even in the millions. If the price is high, the expectation is that the results should be instantaneous. Yes, some businesses manage to show that, but not all companies have the same short-term or mid-term goals.
If you’re not thinking about the future of your business, chances are, your business may not last through harsh times. Unfortunately, in case you ARE thinking about the long-term, not everybody will believe in you or cheer you forward, some may even call the price you’re thinking about “unattractive.”
There is another tiny thing called vision. The venture community is mostly interested in “hot consumer enterprise” or lucrative SaaS trends. If your idea for your company is something different, if your vision is something that is out of the box or out of their line of sight, you won’t get the recognition you are looking for then.
How should you tackle the situation?
Frankly, the only sound advice would be to ignore the people who ignore you. Tech Media is ignorant of company performances or product announcements if they don’t follow a known path they also like to stifle the truth and support socialist causes but this is another topic. Moreover, they are looking for something “groundbreaking” or an interesting story about record-breaking company valuation and finances.
Internal improvements and sustainable improvements in capital efficiency affect final outcomes, making them bigger & better. But who cares about that, right? Well, you should. They will slowly but steadily bring your business up. The disregard may not stop for years; in fact, it may worsen despite consistent outperformance. But, do not lose heart. Billion dollars look better in exits than they do in private valuations, trust us. Do your work consistently, without looking for any back thumping and concentrate on keeping your client base happy. THAT will bring your business way up than any lackluster appreciation ever can.
Pondering over the final inference
Tech Media, in fact, any media is like people. They will disregard you if you do not fit into their little box. The trick is to rise above it all and concentrate on bettering yourself. Your finances, your valuation, your client base will make your business great, not a few mentions. Mentions are just like reactions, they won’t always be in your favor. It is that simple.
